About Us

Discover the story behind our journey, learn about our mission, and understand the core values that drive our commitment to excellence.

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Welcome to Hula, where our passion for biodiversity and commitment to environmental stewardship drive everything we do.

Butterfly on a Leaf

Our Mission

„We live in an economic system that doesn't give its right value to the services that a forest provides from an environmental perspective.“ This is what Diego Saez Gil (Co-Founder and CEO of Pachama) explains in the “My Climate Journey Podcast”. And it's 100% true. How can deforestation still lead to a higher economic value than sustainable forestry? While we're running towards a climate crisis and are thinking of solutions for “artificial” carbon capture, we destroy parts of our “natural” solution at the same time. How do we want to change that? By quantifying the ecosystem performance of our nature and providing valuable insights to certifiers and forestry industry. This allows data-driven decision making based on transparent data.

At Hula Earth, we're on a mission to stop the global decline of biodiversity. Our vision extends beyond conservation, we're pioneering biodiversity investments, addressing the urgent need for a $730 billion annual investment to achieve nature positivity by 2030. We bridge the gap between Nature Conservation experts and companies seeking to fund impactful projects. Our cutting-edge monitoring tool combines a unique blend of satellite insights with our IoT sensor network and AI. This 360-degree view of nature unlocks the creation of verifiable certificates, thanks to unparalleled transparency and an alignment with nature’s best interest. Join us at Hula Earth to help building a data-driven future for our planet.

We believe that every individual has the power to make a difference. By choosing to support Hula Earth, you are becoming a part of a movement dedicated to protecting our natural world. Together, we can create a future where biodiversity thrives, ecosystems flourish, and the environment is respected and nurtured.

Tropical Forest with Shining Light through Leaves

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Coniferous Forest with the Sun Shining through the Leaves

Our Story

Our story began in Munich in 2023, driven by a shared passion for technology and the environment. As a dynamic startup, we set out to revolutionize the way biodiversity is quantified, leveraging cutting-edge machine learning skills and satellite data. Our mission is to provide precise, real-time insights into the state of our planet's ecosystems, empowering conservation efforts worldwide. By combining advanced analytics with satellite imagery, we developed innovative solutions that offer unprecedented accuracy in monitoring biodiversity. Our journey is fueled by a commitment to harnessing the power of technology to protect and preserve the natural world for future generations.

Hula has achieved a significant milestone by creating an advanced, data-driven monitoring, reporting, and verification (MRV) solution to aid in biodiversity conservation. The Hula BioT device provides real-time monitoring of biodiversity and wildlife detection. Furthermore, satellites collect crucial data on natural developments, surface conditions, and environmental trends. When integrated with the Hula platform, the device offers valuable insights such as air quality, detection of nearby animals through a microphone, stored carbon dioxide levels, and real-time ecosystem resilience. The aim is to encourage businesses to invest in conservation efforts to combat climate change and prevent animal extinction. Additionally, through their initiative, companies can earn biodiversity credits, serving as a financial strategy for the private sector to support conservation efforts.

Hula Earth BioT for Measuring and Quantifying Biodiversity

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