Industries: Agriculture

An early-warning system for farmland health

Biodiversity loss doesn't just lower food production — it makes it collapse. Transform your fields into resilient and healthy ecosystems, with higher yields and productivity.

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Industries

Hula for Agriculture

Elevate your effort for biodiversity in agriculture

Biodiversity as an early-warning system for farmland health

Stop guessing and start growing. Our platform replaces intuition with precision data-driven planning, building true operational resilience. Fully aligned with the EU Nature Restoration Law, we provide the real-time insights needed to boost soil health and crop yields securing high-performing, climate-resilient supply chains from the ground up.

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EU nature restoration law compliance

Primary data for CSRD reporting

Data-driven farm management

Cost savings compared to on-site visits

Industries

How Hula supports corporates and agricultural organizations

Metrics and indices for
farmland health

Use industry's most rigorous metrics — from farmland bird indices to biomass carbon — to deliver a definitive health score for your land. By leveraging proven species diversity and structural data, we help you exceed regulatory standards while building a high-performance, resilient farming system backed by accredited science.

Adaptive management for landscapes

Transform raw data into a strategic roadmap. Hula Earth provides continuous, real-time oversight of your biodiversity initiatives, delivering actionable intelligence that streamlines operations. Experience effortless progress tracking that proves your impact while ensuring your resources are deployed with surgical precision.

Turning gains into financial value

Monetize your impact with total confidence. We use EU-standardized metrics to baseline your site and an outcome-driven framework to convert progress into financial value. With Hula, your biodiversity results become a powerful tool for securing partner-backed incentives and long-term financial growth.

Naturland Zeichen GmbH x Hula Earth

Naturland and Hula make the value of biodiversity visible

Since March 2026, Naturland Zeichen GmbH and Hula Technologies GmbH have been working together to further develop approaches to measuring biodiversity and ecosystem services.

Our impact:

Naturland’s “Für mehr Artenvielfalt” funding programme – one of the largest biodiversity initiatives in Germany and Austria, launched in 2023 – currently connects around 950 farms with processing and retail partners and supports 23,000 hectares of land.
Hula contributes standardised sensor and satellite data to provide a data-based picture of ecosystem vitality within the programme.
Both partners see the collaboration as a long-term development process to make the value of biodiversity more visible.

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VI.P x Hula Earth

VI.P uses bird data to demonstrate the difference between organic and conventional farming

Together with Hula, VI.P uses automated biodiversity monitoring in apple orchards in the Vinschgau valley to show that ecological farming practices work.

Our impact:

From 2030, certification standards such as GLOBALG.A.P.’s BioDiversity module require a growing share of land for biodiversity, up to 10%. For VI.P, that would amount to around 550 of its 5,500 hectares. The conventional approach would be to take this land out of production entirely: a yield loss of €13.75 to €16.5 million per year.
Hula provides evidence that the cultivated areas already deliver this impact. The endangered wryneck, a bioindicator for ground-dwelling insects and low chemical use, was recorded on organic land. It was absent from conventional areas using crop protection products.
These data are becoming the basis for communication with retail partners and certification standards.

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DKB x Hula Earth

Outcome-based compensation for biodiversity gains

Automated environmental monitoring across multiple sites in Germany to link measurable environmental gains to financing.

Our impact:

Detecting landscape change and habitat degradation
Turning biodiversity gains into financial value for farmers
Tracking effectiveness of measures through species richness

Mast-Jägermeister SE x Hula Earth

Jägermeister makes biodiversity measurable along its supply chain - bird activity 6x higher than on the reference area

Together with Kiebitz, Jägermeister is implementing biodiversity measures across 212 hectares of wheat-growing land (~12% of the relevant area), with Hula sensors providing real-time evidence of their impact. Most of the land remains in productive use, complementing conventional approaches in which land is taken out of production entirely.

Our impact:

Only a small part of the 212 hectares has actually been set aside. Hula’s sensors show the ecological impact of the measures on the remaining land. If a comparable impact were achieved solely through complete land set-aside, this would represent a yield loss of around €285,000 per year on the affected land.
57 bird species were recorded, with more than 12,700 individual detections in one spring. Activity is 6x higher than on the reference area.
Continuous monitoring provides fresh evidence on an ongoing basis instead of relying on a single survey.

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