About Hula

The value of nature

“We have inherited an economic system that treats nature’s vital services as if they were free, simply because we haven't found a way to measure them.”

This perspective is the quiet engine behind everything we do. Whether it is a thriving forest, a city meadow, or the soil beneath an industrial site, nature provides the air, water, and climate stability we all depend on. Yet, because these contributions aren't always visible on a balance sheet, they are often overlooked.

At Hula Earth, we believe that what we value, we protect. Our mission is to stop the global decline of biodiversity by making the health of our planet visible and measurable. We see a $730 billion annual gap in funding for nature, and we are working to close it by helping land managers — from farmers to industrial leaders — turn ecological restoration into a recognized asset.

For our team, this isn't just about technology; it's about restoring a relationship. By using accredited indices to track improvements, we ensure that those who care for the land are rewarded when life returns to it.